Despite the rising awareness regarding the importance of culture in business, research continues to suggest that leaders know organizational culture is important; they just haven’t figured out how to leverage it to drive business results.
To make that happen, you as a leader must be willing to take a hard look in the mirror with your colleagues, dig deep into what needs to change, and help your entire organization let go of the behaviors that are no longer serving its goals.
The state of your Company's Culture
Many survey's exist that can help you identify the current and desired state of your Company's Culture. Those surveys tend to be purely analytical: they leave you blind about how to get to your desired state.
We believe a Company's Culture can and should be adaptive. Building agility and resilience into your Company Culture to cope with disruptive transformations, taking place in each industry caused by still accelerating technological developments. Take our 45 minute survey to determine how well your Company's Culture is prepared to deal with this, and we'll send you a report with actions you can start with tomorrow!
Why an Agile approach to Company Culture
Back in the 20th century companies could afford to set and execute strategies for the next 3 years and define the plans to get to the desired outcomes. The role of a Company's Culture was less pressing, as long as the identified 'competitive advantages' could be played out against competitors.
But times change... Competitive advantages change... Where once products or knowledge could make a difference, today learning and the ability to change fast play a dominant role. Impacts have moved from products and processes to people and change.
Strategies must be defined taking continuous change and improvement as the baseline. To be successful today the motivation, behaviors and learning of people must be the key priority of companies. Driving agility into a Company's Culture, attention for individuals and interactions is what will make the difference.
DYMISTIFYING CULTURE MYTHS
As you dig deeper into your organizational culture, you will realize the critical role it plays as a foundation for many other business outcomes. While not a complete list, here are a few of the performance metrics that will be influenced by an agile culture:
According to Gallup, organizations with above-average levels of employee engagement reap 147% higher earnings per share. Furthermore, when organizations engage both customers and employees, they experience a 240% jump in performance-related business outcomes.
By motivating your team beyond extrinsic rewards and incorporating more intrinsic motivators like professional or personal development programs, you’ll spend fewer resources on hiring and onboarding while gaining the benefits of their experience and expertise over time.
According to a report released by McKinsey, 70 percent of buying experiences are based on how the customer feels they are being treated. If you don’t have an empowered, engaged workforce handling new business and customer issues, you may be damaging your reputation and overall performance one customer interaction at a time.